Client Overview

• Client: PepsiCo Global
• Event Type: Virtual Corporate Team-Building Activity
• Participants: Global team members joining remotely
• Service Provided: Custom artwork design & hosted step-by-step virtual painting workshop
  

The Challenge

The Creative Solution & Design Concept

To capture a vibrant, celebratory spirit, a custom painting was designed specifically for this event:

• Central Branding: The classic Pepsi logo featured prominently in the center of the artwork, grounding the piece in brand identity.
• The Anchor: A lively, festive guitar set the tone, bringing music, creative energy, and a sense of celebration to the canvas.
• The Foreground: A detailed margarita glass positioned in front of the guitar added a fun, social element-perfect for a lively corporate happy-hour atmosphere.

1. Custom Artwork Development: Worked directly with event organizers to draft and finalize a custom acrylic design that balanced brand recognition with approachable art techniques suitable for all skill levels.
2. Kit & Supply Coordination: Ensured participants received clear guidance on required materials and pre-drawn guidelines so everyone could follow along comfortably regardless of artistic experience.
3. Interactive Virtual Workshop: Hosted a live, step-by-step virtual session focusing on basic color mixing, brushwork techniques, and encouraging relaxed interaction and conversation among team members.

The Results & Impact

• High Engagement: Successfully connected remote team members across time zones in a relaxed, stress-free setting.
• Memorable Keepsake: Every participant walked away with a personalized, hand-painted piece of art blending corporate identity with personal creativity.
• Positive Team Culture: Reinforced team cohesion and celebrated corporate wins through a unique, shared creative experience.

"Combining corporate branding with a festive theme created the perfect environment for virtual connection-leaving the team with great memories and custom art to display!"